Responsive website

Subscription service for your feline friends

Client
  • MeowNow
Services
  • Branding,
  • Product design,
  • Ad creative,
  • UX design,
  • UI design,
  • Responsive website
Project Hero Imagepulse
00 / Overview

The brief

After initial discussions, we agreed to approach the problem using our test and learn process, which involved iterative test cycles to answer the largest questions that the business had to answer before committing to launching a brand new product in the UK. The creative brief was to design a new brand identity, product packaging and product website for a cat food subscription business. The brand must feel real, high quality and generate enough confidence for website visitors to commit to buying the products and sign up for a weekly, monthly or annual subscription.

01 / Style guide

Design Language

Meownow Brand
02 / Responsive Website

Mobile UI

Responsive UI
03 / Solution

The Experiments

We undertook a 5 day design sprint, during which time we developed a number of brand names before settling on MeowNow. We then set about creating a number of brand routes beginning with 6 polarising ideas and gradually knocking those down until the client was settled on one route, which was then iterated until sign off. Once we had a brand we began to create a design language, once again developing multiple routes for the client and eventually progressing with one. This would eventually be used to design the ad creative and the responsive website. As part of the creative requirements we needed to show some legitimate product packaging that you might expect to see in a real life subscription product. We set about designing cans, bags and boxes that would provide the backdrop for the marketing efforts.

Publicate UI
04 / Ad Creative

Display Ads

Responsive UI
Meownow AdMeownow Ad 2
Client Quote Image
The work you all did was great - and beyond the test being successful, the energy it created internally just seeing something that felt so real... it's been awesome thanks so much - really enjoyed working with you all.

Laura Cannon / New Market & Strategies

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