To create an engaging, interactive experience to what is a considerably sterile subject matter. Large forms are always daunting for users and product designers so creating a unique and exciting initial experience was paramount for 'selling' this product to new visitors.
We created a prototype that was built with Sketch and Invision. This let users move through the core workflows and indentified any pain points in the web app.
We built on our wireframes with a high fidelity design language for the application process, as well as the dashboard interface.
We focussed on specific areas of the app and undertook detailed interaction design phases to make the product 'pop' in all the right moments.
We identified the first contact and the final quote as the areas that book ended the initial experience for the end user and ensured that we surprised and delighted the user, despite the rather labour intensive application process.