Tone and Sculpt came to us with the objective of making their app the leading womens fitness app in 6 months. Their existing app had lots of users, but they were unhappy with the quality of the experience they were getting.
After consolidating feedback from their users, our high level objectives were to drastically improve the user experience and interface, to provide a more personalised and bespoke experience for users and make the app a truly social platform.
We undertook a detailed design discovery phase which consisted of competitor analysis, user research, user journey maps and more to help contextualize our design decisions going forward.
After iterating on wireframes, we began the UI design phase which resulted in a clean and professional interface, with improved navigation patterns and features for the user.
We successfully designed and developed the new Tone and Sculpt app over a period of three months, just in time for their relaunch in January 2020.
We worked with SSG to completely rebuild our digital properties, API, CMS and a brand new mobile app for iOS and Android. The team were brilliant under significant time pressure and we felt like we were in expert hands from start to finish.
Jack Bullimore / Co-Founder & CEO at Tone & Sculpt